project
Rinascente
location
Roma, Italia
photograph
Alessandra Chemollo
fabricator
Punto Infissi sas
material
painted galvanized steel
The work carried out to create the new mega store of the Rinascente group in Rome took a remarkably long time (2006-2017) and was part of a broader project for the urban regeneration of the Tridente area. It entailed the functional conversion of a building complex in the heart of the historical city centre into a large commercial area, with 17,500 square metres over seven floors. On the bottom floor, at the height of the basement, one can see the archaeological finds that emerged throughout the works: a piece of the Virgin Aqueduct, a feat of the Roman Empire and constructed to supply the Baths of Agrippa; it was restored between the fourteenth and fifteenth century and used in the centuries that followed to supply the city fountains with water. The project entailed multiple themes: creation of a museum-archaeological area; restoration of the protected historical buildings; conservation of the façades overlooking Via del Tritone, Via Due Macelli and the internal courtyards; the arrangement of the sales areas dedicated to the sales of luxury brands; and a terrace with a panoramic view. A constant element in all of this is the elegant, essential line of the windows constructed with the profiles of OS2 75 and EBE 65 in painted galvanised steel.
realizations